“competing company,” a real or potential competitor; “effective competitor,” a company operating in the same market; a “potential competitor”, an obligation which, in the absence of the vertical agreement, would be likely, for realistic and not only theoretical reasons, to realize, in a short period of time, the additional investments or other conversion costs necessary to enter the market in question in the event of a minor but lasting increase in relative prices; It can be assumed that vertical agreements that do not contain certain types of serious restrictions on competition generally result in improved production or distribution and allow consumers to take a fair share of the benefits that result from them if the market share of each of the parties to the agreement does not exceed 30%. 1. In calculating the overall annual turnover covered by Article 2, paragraph 2, the turnover achieved by the stakeholder in the vertical agreement in the previous year and the turnover achieved by its related companies for all goods and services, excluding taxes and other taxes, are added together. To this end, the relationship between the party to the vertical agreement and its related companies, or between its related companies, is not taken into account. “vertical agreement,” a concerted agreement or behaviour between two or more companies, each of which operates at another level of the production or distribution chain for the purposes of the agreement or concerted practice, and refers to the conditions under which parties can buy, sell or resell certain goods or services; It is only when a contextual assessment has a “sufficiently damaging” effect on competition (or the absence of credible welfare virtues) that an agreement can be considered an “object” within the meaning of Article 101, paragraph 1, of the EUTF. [10] The category of agreements that can normally be considered the terms of Article 101, paragraph 3 of the treaty includes vertical agreements to purchase or sell goods or services where these agreements are concluded between non-competing companies, between competitors or particular distributors. It also includes vertical agreements that contain subsidiary provisions relating to the transfer or use of intellectual property rights. The term “vertical agreements” should include corresponding concerted practices. There are cases where certain types of agreements do not automatically fall within the scope of Article 101.B of the EUS, for example, any obligation, direct or indirect, that induces the purchaser not to manufacture, buy, sell or resell goods or services after the termination of the contract; A vertical agreement falls under this regulation where neither the supplier nor the purchaser of the goods or services have a market share of more than 30%. For the supplier, it is its market share in the supply market in question, i.e.: